
November 23, 2009
Mr. John Replogle
President and CEO
Burt’s Bees Inc.
633 Davis Drive 600
Morrisville, NC 27560-6884
Dear Mr. Replogle,
I am a long-time user of Burt’s Bees products, most notably your company’s Beeswax Lip Balms, which are an absolute necessity for cold, dry Canadian winters. They’re all natural, relatively inexpensive and they work well. In short, they are awesome.
I am also a huge fan of your company’s socially conscious business model. I appreciate what you call your company’s “Greater Good Business Model;” your attention to natural products, your opposition to animal testing, and especially, your attention to the environment and to a business model that incorporates environmentally sustainability.
I have a great deal of respect for an increasingly large company that makes an effort to give back and ensure social responsibility, so I have never had reason to take issue with you or any of your products.
Until this weekend.
Because winter is coming, my lips are getting dry and cracked, so this weekend it was time to buy a tube of Burt’s Bees Beeswax Lip Balm. The Shopper’s Drug Mart I happened to run into, however, was completely out of the “original” variety, and also, all other varieties of your lip balm. The wire racks that had once held your:
• Sun Protecting Lip Balm,
• Lifeguard’s Choice Lip Balm,
• Medicated Lip Balm and, indeed, even
• Replenishing Lip Balm with Pomegranate Oil,
were all bare. The rack that held your company’s Honey Lip Balm however, was fully stocked.
Now I know why: This stuff is awful.
Knowing about your company and knowing your products are always good, I assumed I’d be safe buying something called “Honey.” How bad can honey taste, right? Honey lip balm? Sounds good.
Well that’s the problem; this stuff tastes nothing like honey. It’s really, really gross-tasting.
I got in my car after buying it and putting it on and my girlfriend said, “Ew. What’s that smell?”
Well, I’m not sure, but it ain’t honey.
So, I’m writing to let you know that I find the label Honey Lip Balm more than a little misleading. It may be one of the ingredients, but it doesn’t taste like it. It probably tastes more like lanolin, another ingredient, than it does honey.
This stuff, when I had it on, it felt like I had just kissed an old lady. In fact, that’s exactly what this stuff smells like: an old lady.
Perhaps Lanolin, in addition to being a type of wax extracted from sheep, is also the name of the old lady whom this scent is modeled after?
Anyway, while I love your company and the majority of your products, I respectfully ask that you stop calling this product Honey. I’ll take it up with Shopper’s Drug Mart to see if I can get my four dollars back, but in the meantime, you may wish to consider rebranding this product something less misleading. Might I suggest Burt’s Bees Old Lady Lip Balm?
Thanks very much,
Johnson
P.S. – I too suffer from dry hands in the winter so I’ll be sure to try your Shea Butter Hand Repair Cream, listed as one of your favourite products. Thanks for the tip.











